Social Media Branding for Folio at the Boston Athenaeum
I excel in developing compelling social media brands for new culinary ventures. My recent work with Folio at the Boston Athenaeum brought this unique restaurant to life online, showcasing its distinctive blend of refined dining and historic elegance.
Key Achievements:
Social Media Brand Development: Launched the social media presence for Folio, crafting a distinctive brand voice and visual identity that reflects its sophistication and connection to the Boston Athenaeum's cultural legacy.
Influencer Partnerships: Collaborated with local influencers to generate buzz and authentic content, positioning Folio as a must-visit destination in Boston’s dining scene. These partnerships elevated engagement and expanded the restaurant’s reach to new audiences.
Engaging Video Content: Produced dynamic video campaigns to capture the heart of the dining experience at Folio. By sharing behind-the-scenes moments, chef features, and the vibrant atmosphere, I created immersive storytelling for followers.
Customer Testimonials: Integrated guest testimonials into the content strategy, showcasing genuine feedback to build credibility and trust while amplifying the community’s voice.
Social Media Rebranding & Storytelling Initiatives
I thrive at the intersection of storytelling, authenticity, and community connection. My recent work centers on transforming the digital presence of the Map Room Lounge at the Boston Public Library’s hospitality arm to reflect its rich history and vibrant role in the local community.
Key Achievements:
Social Media Rebrand: Successfully led a full-scale rebrand to create a cohesive, community-centric online identity. Leveraged storytelling to amplify the voices of chefs, team members, and community partners, bringing the lounge’s authenticity to the forefront.
Partnership Pop-Ups: Assisted in executing pop-up collaborations with beloved local entrepreneurs, such as Dumpling Daughter, producing content to highlight their backgrounds. These partnerships brought fresh culinary experiences and strengthened ties with the local creative scene.
Chef-Led Narratives: Developed engaging campaigns showcasing our executive chefs' and team members' personal stories and culinary passions. These stories deepened audience connection and positioned the brand as a champion of community and craftsmanship.
My work with The Courtyard Tea Room redefined its social media presence, transforming it into a stand-alone brand while maintaining its connection to the Boston Public Library's storied charm.
Key Achievements:
Influencer Partnerships: Established collaborations with local influencers to generate authentic, user-driven content. These partnerships increased engagement and visibility, showcasing the venue’s elegance through the lens of trusted voices in the community.
Storytelling Video Strategy: Shifted the focus from static product-based posts to dynamic, narrative-driven video content. This pivot highlighted the experience, atmosphere, and personal stories behind The Courtyard Tea Room, captivating audiences and fostering deeper connections.
Brand Cohesion: Defined a standalone identity for The Courtyard Tea Room, aligning all digital assets to reflect its sophisticated yet inviting ambiance while distinguishing it from Map Room Lounge.