Streamlined Wedding Planning Tools for Luxury Event Production
Project Overview
TCA’s event production team faced significant productivity challenges, losing valuable hours to repetitive client inquiries, re-sending files, and managing disorganized vendor selection processes. To address these issues, I developed a client-centered, web-based wedding planning tool designed to streamline communication, centralize resources, and deliver a personalized experience tailored to the luxury events market.
Key Solutions & Achievements
User-Centered Planning Portal:
Designed an intuitive, web-based platform for clients to manage their wedding planning process.
Centralized resources such as downloadable PDFs, curated vendor lists, and menu options.
Created a seamless user experience with branded photography and language reflecting TCA's standards of excellence.
Optimized Vendor Selection:
Developed a dedicated page featuring vetted, venue-partner-approved vendors with links to their websites.
Simplified vendor approval by showcasing only those with pre-verified contracts and insurance, minimizing delays for clients and the production team.
Venue-Specific Personalization:
Recognized that a “one size fits all” approach doesn’t align with the luxury market.
Customized planning portals for each exclusive venue, swapping photos and vendor lists to reflect the unique character and offerings of each space.
Delivered a bespoke experience while maintaining the efficiency of the web-based tool.
By creating tailored wedding planning tools, I streamlined the client experience, improved team productivity, and strengthened relationships with venue partners and vendors, ensuring TCA’s events remain synonymous with luxury and precision.